The Game-Changing Potential of Augmented Reality for Businesses
- 13.11.2024
There’s no denying how important SEO activities have become
for websites and businesses within the digital industry.
Many people still view web development and SEO as two
separate entities, however, the way in which a site has been coded/developed
can actually have a huge impacted on the site’s performance within search
engines.
There are many factors of search engine optimisation that
can be impacted by the way a website is built. Whether it’s site speed, URL
structure, header tags, etc. it is wise to have SEO at the forefront of your
mind when developing a site.
Let’s take a look at some of the key ways in which SEO can
be affected via the developmental side of a website.
If you want to build a website that is SEO friendly, one of
the main and most obvious points to consider is site speed.
It’s obvious that search engines aren’t going to rank a slow
website with loads of bloated code and large images as high as it would a
clean-coded and quick website.
When developing websites, always try to keep your code as
clean as possible and consider which aspects of the site may need further
planning to ensure they won’t cause sluggishness.
The structure of a website is very important for user-friendliness,
and with that being the case, we can be certain that it’s also important to
Google and other search engines.
While you can add the appropriate header tags to a page at
any time, it’s always a good idea to implement automation into the tagging
process.
For instance; if we wanted the titles of a site’s pages to
also be the H1 tags, we would have the process automated, meaning that should
the user forget to implement header tags appropriately, there is some
reliability on the website itself. This means the SEO basics regarding header
tags should automatically be covered, even if not perfectly, enough.
Correct canonicalization is important for a site’s SEO due
to the fact that it eliminates the risk of duplicate content.
It is advisable to ensure that a site’s IP address and
protocol variants all redirect to the same URL.
For instance – entering “appoly.co.uk”
or “http://appoly.co.uk” in your
search bar will redirect to “https://2017.appoly.co.uk/”
– which is ideal, as it prevents multiple versions of a website being live on
different web addresses.
If you need a website developed with search engine
friendliness in mind, get in touch with Appoly
today.
We have a great expert team who are always happy to listen
to the details of your project and discuss with you what your best options are.
No matter how big or small your project is, our development
experts are always glad to hear about new ideas and will do their best to
ensure your website is at its most optimal.
