Development of a Subscription-Based Web Platform for Press Releases
Industry Today, a leading platform for press release distribution, sought to modernise its online presence by migrating thousands of curated press releases into a new web-based system. Appoly was approached to build a subscription-driven platform to empower authors and agencies to manage and publish their content efficiently.
Industry Today’s existing system was outdated and unable to scale with growing content demands. With thousands of existing articles from third-party agencies, the platform needed an overhaul that could:
Appoly developed a bespoke platform featuring a user-friendly content management system (CMS) and a robust admin portal. The platform was built to address several core requirements:
Using Stripe integration, authors could select from three subscription tiers—Starter, Professional, and Enterprise—based on the number of users and credits needed.
The system allows authors to create, manage, and publish press releases with flexible approval processes and options to link press releases to business profiles.
Appoly successfully migrated existing press release articles and client data, ensuring that Industry Today’s extensive content library remained intact and accessible.
For Industry Today’s team, a comprehensive admin dashboard was created, enabling oversight of press releases, client activity, subscription management, and data analytics.
The platform maintained Industry Today’s existing URL structure, enabling seamless continuity of inbound traffic and RSS feed distribution to major aggregators such as Google News and Apple News.
• Seamless Transition: The migration of thousands of press releases was completed without major issues, preserving the legacy content and its valuable SEO links.
• Scalable Subscription Model: The new platform has introduced a modern, scalable subscription model that has enabled Industry Today to generate ongoing revenue from its user base.
• Improved User Experience: Both content authors and admins benefit from an intuitive interface that simplifies content management and publication processes.
• Future-Proofing: With its new architecture, Industry Today can easily integrate future enhancements and handle increasing content volumes.